Ruth has become the brand ambassador for Playtex and recently spoke to the Daily Mail about her new venture.
'I love being in my Fifties, she said. 'My body shape is changing, but I still enjoy things like wearing sexy dresses, clothes shopping, going to the gym and feeling good about myself and my body.' The move by Playtex to involve a woman in her 50s is inspired, says Ruth.
'I’m very excited to be working with Playtex, because I believe it’s about time women of my age group were given more visibility.' Playtex say they are confident the campaign will be a success, thanks to the desire of the older generation to flaunt their figures.
'Ruth Langsford is the perfect choice for us,' says Playtex Marketing Manager Marica Carleschi. 'She embodies a new generation of confident, 50-something British women that Playtex is all about today. 'Research has shown us that while comfort and fit are important to these women, they also want to look amazing and show off their figures.
'And we believe that with the right support, that’s exactly what they can."
Ruth wearing the Flower Lace bra in black
Playtex brand ambassador Ruth Langsford wearing the Lace Décor bra in white
Click here to make a comment